Her Story Will Be Told.
UNLEASHED is a pending 501c3 founded by Kara Ross, whose mission is to support talented craft women around the world who are using their art to better the lives of themselves and their children/families while opening access to capital (KIVA) and markets (NOVICA) through our various partnerships.
Connecting Thread is a series of short films, each directed by an Oscar-caliber female director. Through intimate vérité profiles and unfettered access, we experience firsthand an intimate look into the lives of the female artisans. This vérité style is coupled with striking cinematic photography that immerses us fully into different cities and environments. We inhabit the authentic stories of these women, and provide a never-before-seen window into their everyday lives.
Connecting Thread allows us to hear the voices of the voiceless and shed light on the powerful changes that occur when women support women. Through top tier partnerships, we will reach over 580 Million online viewers per month. This will ensure large exposure for the women, their situations and their stories.
"Demand quality, not just in the products you buy, but in the life of the person who made it." -Orsola de Castro